Returning Visitors – An Old Metric with New Meaning
What analytics should I track? Look at returning visitors rather than bounce rate or time on site to determine the success of digital marketing efforts.
For most businesses, bounce rate is now obsolete
The fact is that for most businesses, bounce rate is a vanity metric and should not be a major indicator of success. Here are three reasons why.
Not Looking at Your Analytics? You’re Flying Blind
Using analytics can provide success to your marketing efforts and direction to your content strategy. Avoid the dreaded “mission creep”.
The Case for Pay to Play in Social Media
A lot of companies and organizations shy away from paid ads on social media. It’s time to discover the state of social media and where it could be headed.
SEO Quick Tips & Tricks
Quick tips to help your content be seen through search. These SEO tricks reveal some simple things you can do right now to improve your search rankings.