![Returning Visitors – An Old Metric with New Meaning](https://www.eresources.com/wp-content/uploads/2019/01/Returning-Visitors-01-1080x675.png)
Returning Visitors – An Old Metric with New Meaning
What analytics should I track? Look at returning visitors rather than bounce rate or time on site to determine the success of digital marketing efforts.
![For most businesses, bounce rate is now obsolete](https://www.eresources.com/wp-content/uploads/2019/01/Bounce-Rate.png)
For most businesses, bounce rate is now obsolete
The fact is that for most businesses, bounce rate is a vanity metric and should not be a major indicator of success. Here are three reasons why.
![Not Looking at Your Analytics? You’re Flying Blind](https://www.eresources.com/wp-content/uploads/2018/10/Analytics-1080x675.png)
Not Looking at Your Analytics? You’re Flying Blind
Using analytics can provide success to your marketing efforts and direction to your content strategy. Avoid the dreaded “mission creep”.
![The Case for Pay to Play in Social Media](https://www.eresources.com/wp-content/uploads/2018/09/SocialMedia.jpg)
The Case for Pay to Play in Social Media
A lot of companies and organizations shy away from paid ads on social media. It’s time to discover the state of social media and where it could be headed.
![SEO Quick Tips & Tricks](https://www.eresources.com/wp-content/uploads/2018/08/graphicstock-concentrated-young-businessman-using-computer-and-mobile-phone-at-workplace_BuzTJizr2x.jpg)
SEO Quick Tips & Tricks
Quick tips to help your content be seen through search. These SEO tricks reveal some simple things you can do right now to improve your search rankings.
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