What analytics should I track? Look at returning visitors rather than bounce rate or time on site to determine the success of digital marketing efforts.
The fact is that for most businesses, bounce rate is a vanity metric and should not be a major indicator of success. Here are three reasons why.
Using analytics can provide success to your marketing efforts and direction to your content strategy. Avoid the dreaded “mission creep”.
A lot of companies and organizations shy away from paid ads on social media. It’s time to discover the state of social media and where it could be headed.
Quick tips to help your content be seen through search. These SEO tricks reveal some simple things you can do right now to improve your search rankings.