What analytics should I track? Look at returning visitors rather than bounce rate or time on site to determine the success of digital marketing efforts.
Google decided to prioritize sites that were mobile-friendly and leave those that weren’t at the bottom of the search results.
Happy Thanksgiving from eResourcesThis year, our staff wanted to send a special message to our clients.
The homepage of your website? Your social media presence? Make the images representing your business tell a story. Storytelling images set you apart.
Using analytics can provide success to your marketing efforts and direction to your content strategy. Avoid the dreaded “mission creep”.