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Good Design Is A Result of Good Accessibility
BLOG As we continue our coverage of accessibility and ADA compliance, I wanted to explore how design is impacted and even enhanced by strong accessibility standards. For a little backstory, accessibility is an initiative to open the doors to people with visual or...
Returning Visitors – An Old Metric with New Meaning
What analytics should I track? Look at returning visitors rather than bounce rate or time on site to determine the success of digital marketing efforts.
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For most businesses, bounce rate is now obsolete
The fact is that for most businesses, bounce rate is a vanity metric and should not be a major indicator of success. Here are three reasons why.
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WordPress Rolls Out Controversial Update – What You Need To Know
WordPress 5.0 introduces Gutenberg to a weary audience. Here are some things to know about the latest update for Wordpress.
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Is Your Website Mobile-Friendly?
Google decided to prioritize sites that were mobile-friendly and leave those that weren’t at the bottom of the search results.
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Happy Thanksgiving from eResources
Happy Thanksgiving from eResourcesThis year, our staff wanted to send a special message to our clients.
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Conveying a Story in a Single Image
The homepage of your website? Your social media presence? Make the images representing your business tell a story. Storytelling images set you apart.
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Not Looking at Your Analytics? You’re Flying Blind
Using analytics can provide success to your marketing efforts and direction to your content strategy. Avoid the dreaded “mission creep”.
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How Often Should I Redesign My Site?
There are a number of things to consider when deciding if it is time for a site redesign. Let’s look at the top reasons to consider a site redesign.
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The Case for Pay to Play in Social Media
A lot of companies and organizations shy away from paid ads on social media. It’s time to discover the state of social media and where it could be headed.
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