Returning Visitors – An Old Metric with New Meaning
What analytics should I track? Look at returning visitors rather than bounce rate or time on site to determine the success of digital marketing efforts.
What analytics should I track? Look at returning visitors rather than bounce rate or time on site to determine the success of digital marketing efforts.
The fact is that for most businesses, bounce rate is a vanity metric and should not be a major indicator of success. Here are three reasons why.
WordPress 5.0 introduces Gutenberg to a weary audience. Here are some things to know about the latest update for Wordpress.
Happy Thanksgiving from eResourcesThis year, our staff wanted to send a special message to our clients.
The homepage of your website? Your social media presence? Make the images representing your business tell a story. Storytelling images set you apart.
Using analytics can provide success to your marketing efforts and direction to your content strategy. Avoid the dreaded “mission creep”.
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