eResources can develop an RSS feed, taking advantage of the latest technology to promote your organization's content. Utilizing the RSS feed, all new content on the web sites can be sent to news sources, search engines, and partner organizations. The actual article is not shared; rather, the metadata about the article is provided. This typically includes a headline and URL, but sometimes includes a brief abstract or summary. RSS is an important tool for publishers because feeds can be used to syndicate content and to integrate third-party content into your site. Such functionality allows for significantly increased exposure and traffic back to your site.
